One of the higher education pathways that is increasingly in demand today is vocational education. This growing interest is driven by the high demand from industry and the workforce for skilled and competent professionals, particularly in the fields of Secretarial Studies and Digital Office Administration. To address this demand, Universitas Sumatera Utara intends to establish the Applied Bachelor’s Degree Program in Digital Office Administration, designed to produce graduates who are competent in Secretarial Studies, Digital Office Management, and Digital Business Management. The Applied Bachelor’s Degree Program in Digital Office Administration, under the Faculty of Vocational Education, Universitas Sumatera Utara, offers two concentrations: Digital Business Management and Digital Office Management. Graduates of this program are expected to pursue careers as Office Administrative Assistants, Entrepreneurs (Event Organizers/EOs), Office Administrative Managers, or Public Relations Officers in government institutions and private organizations, both nationally and internationally, depending on the chosen concentration. This program is designed to prepare professional, adaptive, and competitive graduates ready to excel in the workforce.

To meet these demands, the University of Sumatera Utara plans to establish the Applied Bachelor’s Degree Program in Digital Office Administration, designed to produce graduates who are competent in Secretarial Studies, Digital Office Management, and Digital Business Management. The Digital Office Administration Study Program at the Faculty of Vocational Studies, University of Sumatera Utara, offers two concentrations: Digital Business Management and Digital Office Management. Graduates of this program are expected to pursue careers as Office Administrative Assistants, Entrepreneur Event Organizers (EO), Office Administrative Managers, or Public Relations Officers in government and private institutions, both nationally and internationally, according to their chosen concentration. This program is therefore committed to producing professional graduates who are fully prepared to compete in the modern workforce.