Identity
Universitas Sumatera Utara
Universitas Sumatera Utara (USU) has an identity that includes its status, location, anniversary, emblem, flag, hymn, march, and academic attire, which are regulated in Government Regulation No. 16 of 2014 on the Statute of USU.
Status
Universitas Sumatera Utara (USU) is a legal state higher education institution that manages academic and non-academic affairs autonomously (Article 5).
Location
USU is located in Medan (Article 6).
Anniversary
The date of August 20th is designated as the anniversary (Dies Natalis) of USU (Article 7).
Academy Attire
USU has academic attire and student attributes (Article 12, section 1).
Emblem
The emblem of USU is used on buildings, offices, seals, certificates, and everything that holds a formal position regarding the power, authority, and ownership of USU (Article 8, section 2).
The emblem of USU is in the form of a floral arrangement with the following elements, colors, and meanings:
- A golden yellow star symbolizing the height of knowledge based on faith and piety;
- An arrangement of white jasmine flowers symbolizing noble character;
- An arrangement of yellow rice stalks symbolizing that the more knowledgeable one becomes, the more humble one should be; and
- An arrangement of green tobacco leaves symbolizing Deli Tobacco, a local product from the region where USU is located.
Flag
USU has a rectangular flag with a dark green base color. In the center, there is the USU logo, and below it, there is the inscription "Universitas Sumatera Utara" (Article 9, section 1).
Specifications:
- Flag Size: 200x150 cm
- Ink: TC Colors, 1999 Edition
- Machine: HEIDELBERG GTO-52. 5 (five) Colors, HEIDELBERG, GERMANY
Brand Guidelines
Universitas Sumatera Utara Visual Identity Guide
The image of USU can be built through the standardization of visual identity that reflects professionalism and the values upheld by USU. It is important for all members of the USU academic community to adhere to these guidelines, as stated in the USU Strategic Plan for 2020–2024 as one of the programs, which is "building the USU brand, including national and international visibility."
This guide is designed to assist all members of the USU academic community in presenting a clear, consistent, and coherent image and visual message.
Brand Guidelines for Transformation Towards the Ultimate
Universitas Sumatera Utara (USU) continues to improve in its efforts to internationalize the campus. As is known, campus internationalization is the main target launched by the USU Rector, Prof. Dr. Muryanto Amin, S.Sos., M.Si., in the 2021-2026 period. To achieve this, he carries the tagline “Transformation Towards Ultimate”.
Other Brand Guidelines
Guideline for 70th Anniversary of Universitas Sumatera Utara
General Policy
General Policies of Universitas Sumatera Utara (USU) are determined by the Board of Trustees (Majelis Wali Amanat, MWA) for each rector's leadership term, which is a 5-year term. This is in accordance with the mandate of Article 27 section (1) of Government Regulation No. 16 of 2014 on the Statute of USU. The General Policies of USU for the 2016–2021 period were established through MWA Regulation No. 17 of 2016, which encompasses both academic and non-academic areas.
More about USU General PolicyUSU Foundation
The legal foundation of Universitas Sumatera Utara (USU) is a series of legal regulations that govern the establishment, operation and governance of the university.
More about USU Foundation
