Applied Bachelor's Program
Tourism Business Management
Universitas Sumatera Utara
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The Applied Bachelor's Degree Program in Tourism Business Management at Universitas Sumatera Utara (USU) was established in 2022 as a vocational higher education program in tourism. This program focuses on mastering and applying theories and practices in travel and tourism.
Supported by experienced and knowledgeable faculty members, the Applied Bachelor's Degree Program in Tourism Business Management is committed to preparing graduates as experts, researchers, and professionals in tourism. Graduates are also equipped with cross-disciplinary skills such as tour guiding, entrepreneurship, and hospitality management, enabling them to compete at both national and international levels.
Visit Study Program PageNeed more information? visit the faculty website, or contact us via e-mail.
vokasiusu@usu.ac.idApplied Bachelor's Program in Tourism Business Management
Accredited Good
No. SK 258/DE/A.5/AR.11/II/2024
Vision of Applied Bachelor's Program in Tourism Business Management
To become a leading study program at the national and international levels that produces competent, innovative, and highly competitive graduates in the field of tourism business, while contributing to the development of a sustainable tourism industry.
Mission of Applied Bachelor's Program in Tourism Business Management
Education
To provide higher vocational education as a platform for character building and professional development of human resources, with a learning orientation that emphasizes competencies aligned with the evolving needs of the tourism industry and the world of work (lifelong learning), by internalizing the values of BINTANG and the excellence of TALENTA.
Research
To conduct innovative and applied research relevant to the needs of the tourism industry, aimed at enhancing the quality of education and providing solutions to real-world challenges.
Community Service
To apply knowledge and skills in tourism business management through community service activities that support sustainable tourism development and empower local communities.
Collaboration
To build and strengthen networks of collaboration with various stakeholders, including government, the tourism industry, and educational institutions, both domestically and internationally, in order to enhance the quality of education and the competitiveness of graduates.
Graduate Profile
Graduates of this study program are prepared to become competent professionals in their fields.
