USU PR- Prof. Dr. Muryanto Amin, S.Sos., M.Si., the Rector of Universitas Sumatera Utara (USU), was once again named the most popular leader in the subcategory of rectors. The award was presented in Yogyakarta on October 25-27, 2023, by Public Relations (PR) Indonesia.

Through the 9th Jamboree PR INDONESIA (JAMPIRO) 2023, an event to sharpen the competence and networking of public relations (PR) practitioners, PR INDONESIA presents an award to every leader who has successfully achieved a positive reputation for ministries/institutions/local governments/corporations/organizations in the eyes of the public, especially netizens.

“The award is named PR INDONESIA Most Popular Leader on Social Media,” stated Director of PR Indonesia Group F Sutedjo in his statement on Sunday (10/29/2023).

He explained that for the Most Popular Leader on Social Media 2023 category, PR Indonesia, in collaboration with Ivosights, monitored the coverage of dozens of ministries/agencies/local governments/state-owned enterprises/local state-owned enterprises/higher education institutions across three social media platforms (Twitter, Facebook, and Instagram).

The monitoring took place from January 1st to August 31st, 2023. In addition to real-time quantitative methods, qualitative assessments were also conducted. All data were gathered and analyzed quantitatively by the Ivosights system, which is based on real-time artificial intelligence.

The winners were determined based on the number of positive netizen discussions, taking into account the content analyzed manually by PR Indonesia and Ivosights.

"Based on the monitoring and qualitative analysis conducted by Ivosights and PR Indonesia, we now declare Prof. Dr. Muryanto Amin, S.Sos., M.Si. as the winner of the 2023 Most Popular Leader on Social Media in the Rector category," he emphasized.

Prof. Dr. Muryanto Amin, S.Sos., M.Si. received the award for the most popular leader on social media in 2023, along with two other rectors, namely Prof. dr. Ova Emilia, M.Med. Ed., Sp.OG (K), Ph.D., Rector of Universitas Gadjah Mada and Prof. Dr. Arif Satria, S.P., M.Si., Rector of IPB University. Meanwhile, the most popular leaders in the minister category were Retno Lestari Priansari Marsudi, Minister of Foreign Affairs of Indonesia, Mochamad Basoeki Hadimoeljono, Minister of Public Works and Housing of Indonesia, and Budi Gunadi Sadikin, Minister of Health of Indonesia.

This year, JAMPIRO #9 took place in Yogyakarta, featuring a series of conference classes, workshops consisting of two parallel courses, and an awarding ceremony. For over a month, several corporations, ministries, agencies, local governments, and higher education institutions competed in the JAMPIRO 2023 event, such as INSAN PR, ICON PR, FELLOWSHIP, ROOKIE STAR, and PR INDONESIA Most Popular Leader on Social Media 2023.

Author: Bambang Riyanto - Humas

Interviewee: - - -

Photographer: Muhammad Andriansyah - Humas