As a study program accredited Very Good (A), the Universitas Sumatera Utara (USU) Undergraduate Program in Business Administration is a center of excellence that provides education on various business-related situations, such as document recording, business data management, and product development.
Supported by high-quality individuals, our teaching staff is dedicated to continuously honing students' abilities in mastering the theory, development, and application of business administration concepts at local, national, and international levels. Equipped with various business administration knowledge and skills, graduates have various career opportunities, such as business analysts, consultants, HRD staff, marketers, and entrepreneurs.
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fisip@usu.ac.idUndergraduate Program in Business Administration Science
Accredited A
No. 5101/SK/BAN-PT/Akred/S/XII/2017
Vision of Undergraduate Program in Business Administration Science
To become a study program that excels in education, research, and community service in business administration and produces graduates who are competitive at the global level in 2024
Mission of Undergraduate Program in Business Administration Science
International Level
Organizing national/international standard education in the field of business administration based on information technology.
Scientific Work
Producing scientific work useful for advancing the academic community, nation, and state through research activities in business administration science based on digital technology.
Public Service
Organizing public service by contributing thoughts, knowledge, and counseling through implementing business administration sciences based on digital information technology.
Professional Team
Preparing students to become professionals who have an entrepreneurial spirit and master digital technology in the field of business administration.
Entrepreneurs
Preparing students to become young entrepreneurs who can compete in Industry 4.0.
Collaboration
Build a collaboration network with stakeholders according to the field of concentration.
Concentration
Concentration is a field of specialization that can be chosen by students to deepen specific knowledge and skills in the study program they take. By choosing a concentration that suits their interests and talents, students can develop more in-depth competencies that are relevant to the needs of the job market. Concentration also helps students to explore specific fields that are of interest and passion to them, thus expanding their horizons and enriching their learning experience.
Socio-Humanities
Marketing
Human Resource (HR)