Digital Marketing is a discipline that addresses strategies and tactics to promote products or services through digital platforms. In the ever-evolving digital era, digital marketing plays a crucial role in increasing visibility, reaching audiences, and optimizing business profitability. This course embraces the fundamental concepts of digital marketing, from Search Engine Optimization (SEO) which ensures that websites can be found easily in search engines to Search Engine Marketing (SEM) which uses paid advertising to increase visibility in search results. Students will also explore marketing strategies through social media, where interaction and engagement with the audience is key. Email marketing is also an important part of the curriculum. Students will learn how to design and manage effective email campaigns to engage with customers and promote products or services. Content also receives attention, with an in-depth examination of how to create and disseminate content that appeals to the target audience. By understanding and mastering Digital Marketing, students will be ready to dive into the modern and competitive world of marketing. They will be able to plan and execute successful marketing campaigns, utilize digital technology effectively, and build a strong presence for the brands or products they represent.

Human Capital is a discipline that deals with the management of human resources (HR) in the context of organizations and businesses. Understanding, managing, and optimizing the potential and contribution of human resources is the main focus in Human Capital. Topics emphasized include various critical aspects of HR management that impact the performance and success of the company. One important aspect is HR planning, which includes formulating HR strategies and needs in line with organizational goals. Employee recruitment and selection is an important process in building a competent and diverse team, which is in line with the company's vision and mission. It is related to talent identification, proper placement, and managing the employee lifecycle in the organization. Employee training and development is also a key focus. Providing opportunities for the enhancement of employees' skills, knowledge and abilities is a vital investment. Performance evaluations help in assessing employee contributions, providing feedback, and planning career development accordingly. Salary and benefits management addresses fair and competitive compensation that motivates and retains employees. It is important to understand that human capital is not just a cost, but also a valuable investment for the success and growth of the organization. Human Capital provides a strong foundation for managing and optimizing HR potential in achieving organizational goals.

Strategic Management is a discipline that focuses on the concepts, theories, and methodologies required to plan, implement, and evaluate business strategies at the corporate level. In its essence, Strategic Management addresses how an organization can achieve its goals in an effective and sustainable manner. One of the main aspects studied in Strategic Management is the analysis of the organization's external and internal environments. Analysis of the external environment involves evaluating market trends, industry competition, government regulations, and socio-economic dynamics that may affect a company's strategy. On the other hand, internal analysis involves assessing an organization's resources, capabilities, and strengths to understand its competitive position. Strategy formulation is an important stage in Strategic Management. It involves formulating a long-term action plan that enables the organization to achieve its goals. This means considering all the factors that have been analyzed and designing a strategy that is relevant, adequate, and takes into account potential risks and opportunities.

Business Financial in the masters program of Management is a discipline group that focuses on the financial aspects of business management. Through this program, students explore financial strategy, investment analysis, financial risk management, financial decision making, and corporate asset management. One of the main focuses is financial strategy which includes financial planning, budgeting, and capital management. Students learn how to plan and manage the company's finances considering long-term goals, risks, and market conditions. This also includes cash management, receivables management, and payables management. Corporate asset management is also a focus, including fixed asset management and liquidity. Students understand how to optimize the use of assets to achieve company goals, including the management of inventory, receivables, and other assets. In summary, the Business Financial in Management master's program prepares students to become competent leaders in corporate financial management. They are empowered with the knowledge and skills to manage crucial financial aspects, make smart decisions, and achieve corporate financial goals effectively. The program equips them with deep insights into financial strategy, investment analysis, financial risk management, financial decision-making, and corporate asset management.

Innovation and Technology Management is a discipline that focuses on managing innovation and utilizing technology to achieve competitive advantage in a company or organization. The field covers various aspects, including innovation strategy, technology development and implementation, innovation portfolio management, and resource management to ensure innovation success. One important component of Innovation and Technology Management is understanding the role of innovation in shaping competitive advantage. Innovation not only includes the development of new products or services, but also involves changes in business processes, business models, and overall organizational strategy. Students will learn how innovation can create differentiation and provide a sustainable advantage in a competitive market. Technology risk management is also a key aspect of this discipline. Students will understand how to identify, assess and manage the risks associated with adopting and implementing new technologies. This includes security risks, regulatory compliance, and operational risks. In summary, Innovation and Technology Management provides an in-depth understanding of how to leverage innovation and technology to achieve business objectives. Students will be provided with the knowledge and skills to be effective change agents, guide their organizations towards successful innovation, and create sustainable competitive advantage.